Trend shifts in recent years have unveiled a yearning for something less expected and nontraditional when it comes to bridal jewelry, which is why a colored engagement ring is likely something you've had on your radar for some time now.Ĭolored engagement rings encompass both fancy color diamond rings and vivid gemstone rings such as rubies and sapphires.
But that was over seventy years ago-a lot has changed since then. Ever since De Beers launched their historic 'A Diamond Is Forever' campaign in 1948, women around the world have defaulted to the sparkling gemstone as the engagement ring of choice.
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